Metalloinvest’s online product catalogue named best in Russia
3 August 2018
Metalloinvest’s online product catalogue (products.metalloinvest.com), received a gold award at the Rating Runet 2018 competition for websites and apps in the “Business Services” category. The product catalogue was designed by the digital agency Uplab.
The online catalogue displays the range of products which are produced by Metalloinvest’s enterprises and enables users to leave an online request for product shipments to the company’s sales department. The catalogue is available in Russian and English,and contains detailed information about Metalloinvest’s most popular products. The online catalogue is the first step towards the creation of a fully-fledged trading platform which will be developed after the introduction of the SAP S/4HANA, within the framework of Metalloinvest’s complex digital transformation programme Industry 4.0.
The Russia-wide competition of websites and mobile apps, Rating Runet, has taken place every year since 2010. More than 1000 projects were presented at this year’s competition. The main rating criteria included design and usability. The judging process takes several stages: anyone can take part in the initial public vote, after which shortlists are compiled for each category. An expert commission and members of the jury, who are leading web experts, designers and business representatives, then review the shortlisted projects.
Metalloinvest’s communications projects have won international sector competitions on several occasions. The 'Made from Our Products' microsite, launched for the Company’s 10th anniversary, won several awards at the 2017 All-Russian Rating Runet competition in July last year: gold in the 'Industry and Equipment' category and silver in the 'Best Foreign-Language Website' category. In June 2017, Metalloinvest won silver in the 'Best Site' category at the Silver Mercury marketing communications awards. In April 2017, the site was ranked third in the open vote of the Webby Awards, one of the most prestigious professional internet awards in the world. In the same month, the site won the CSS Design Awards, which celebrates the most successful and creative global-scale projects. In February 2017, 'Made from Our Products' was awarded a prize at the Digital Communications Awards 2017. In 2016, the site was recognised with two awards at the Golden Website competition, in the 'Best Business Site' and the 'Best Fuel and Energy Sector Site' categories.
Corporate Communications Department
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