Metalloinvest acts as General Partner of the VIII Saint Petersburg International Cultural Forum
18 November 2019
Metalloinvest was the General Partner of the VIII Saint Petersburg International Cultural Forum (14-16 November). The main theme of this year’s Forum was “Cultural Codes in a Globalizing World”. Over 35,000 delegates from more than 90 countries took part in the Forum. The event was organised by the Government of the Russian Federation, the Ministry of Culture of the Russian Federation, and the Government of Saint Petersburg.
The international event hosted thousands of experts on culture from across the world: stars of the theatre, opera and ballet, leading directors and musicians, public figures, and representatives of government, local businesses, and academic institutions.
Metalloinvest hosted a panel discussion entitled, “Culture of small towns — quick growth from without or systemic development from within?”
Participants in the panel discussions included: Julia Mazanova, Social Policy and Corporate Communications Director of Management Company Metalloinvest; Denis Matsuev, the pianist-virtuoso; Nikolay Siskaridze, Rector of the A.Y. Vaganova Academy of Russian Ballet; Fatima Muxomedzhan, Deputy Director of Alisher Usmanov’s “Art, Science and Sport” Charity Fund; Alisa Prudnikova, Artistic Director of the Ural Industrial Biennial of Modern Art; Nataliya Kirshina, Director of the Vologda Open Air Museum of Architecture And Ethnography (Semenkovo); and Fedor Pavlov-Andreevich, Artist and Director of the Solyanka State Gallery. The moderator of the panel was Alexander Karmaev, Vice President of Communications at Mail.ru Group.
Participants of the panel discussed opportunities for developing cultural life in small towns, the role of government and business in this process, and the significance of culture in the creation of a comfortable and sustainable urban environment.
Julia Mazanova, Social Policy and Corporate Communications Director of Management Company Metalloinvest, commented: “Metalloinvest relies on its highly-qualified and proactive employees for its strategy of industrial leadership based on the principles of sustainable development. Success in business is only possible if values are created for all stakeholders – but most importantly, for employees of our enterprises and residents of the towns in which we operate. Highly-qualified employees expect to have a socio-cultural environment. Culture for these employees is an essential part of life.”
Julia Mazanova added that the Company’s enterprises are based in small towns and for Metalloinvest it is important to foster a comfortable environment for work and relaxation. “Such an environment includes the provision of public services and amenities, good education and healthcare, the development of infrastructure, and of course, modern cultural life.”
Julia Mazanova said: “In dialogue with local organisations and together with the “Art-Window” project run by the “Art, Science and Sport” Charity Fund, we aim to help our industrial towns harness their cultural identity.”
Fatima Muxomedzhan, Deputy Director of Alisher Usmanov’s “Art, Science and Sport” charity fund, said: “We have been implementing cultural programmes in the towns in which Metalloinvest operates for the last ten years. We started by organising concerts, and further, in dialogue with residents, have implemented the “Art-Window” cultural platform aimed at the education, search and development of talent, and the formation of the towns’ cultural life. We help people in small towns to take part in the arts, and to study and learn more about the best artforms. People’s creative activities and the efforts of Metalloinvest to create infrastructure, as well as the systemic work on the “Art-Window” platforms, are establishing a sustainable future for small towns.”
Metalloinvest is one of the largest employers and taxpayers in the regions where it operates and is a strategic partner of the regions of Belgorod (towns of Gubkin, Stary Oskol), Kursk (Zheleznogorsk) and Orenburg (Novotroitsk).
Since 2011, tri-partite agreements have been signed for socio-economic partnership with the administrations of the districts and regions where the Company operates. The agreements systematise work to develop the regions and towns, accumulate resources for all participants of the agreement, and enable local efforts to solve current issues.
The Company’s social policy aims to create comfortable urban conditions, allowing the Company to attract and retain the best staff.
Metalloinvest’s investment in external social programmes amounted to 5.3bn roubles in 2018. To ensure effective investment in the regions where the Company operates, Metalloinvest aims to use dialogue, discussion and public meetings with stakeholders to engage residents and non-commercial organisations to formulate current priorities – ranging from domestic issues to those affecting the entire region.
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