Metalloinvest launches industrial tourism at Andrey Varichev Mikhailovsky GOK
1 April 2021
Metalloinvest, a leading global iron ore and HBI producer and supplier, and one of the regional producers of high-quality steel, is launching industrial tourism at its enterprises.
Andrey Varichev Mikhailovsky GOK in the town of Zheleznogorsk, Kursk region, will be the first to open its doors to visitors. In 2021, excursion routes will be launched at the enterprise covering its most impressive production facilities.
Tourists will be able to visit the open-pit mine where the world's largest iron ore deposit is developed, see the unique 700-metre-long crushing and conveyor facility and the giant 240-tonne open-pit dump trucks, visit the iron ore pellet production facility, and learn about the history of the Mikhailovsky GOK in a museum. An VR-based attraction is also planned to be included in the itinerary.
Julia Mazanova, Deputy CEO – Sustainable Development and Corporate Communications Director of Management Company Metalloinvest, noted the significance of the project for the city of miners in Zheleznogorsk: "Industrial tourism will stimulate the development of small and medium-sized businesses, create cultural and economic partnerships, introduce people to the advanced technologies of the metals and mining industry, serve to popularise working professions and promote the principles of green metallurgy pursued by Metalloinvest. Mikhailovsky GOK will be able to delight even the most sophisticated visitors.”
Mikhailovsky GOK’s excursion routes were presented at the Intourmarket 2021 International Travel Fair in Moscow as part of the Kursk region’s industrial tourism programme. A thematic session titled ‘Industrial Tourism Prospects for the Regions’ was held as part of the business programme of the exhibition, where experience and plans of the Kursk, Chelyabinsk, Kemerovo and Ivanovo Regions were discussed.
Julia Poletykina, Chair of the Culture Committee of the Kursk Region, said: "Mikhailovsky GOK is the Kursk Region’s industrial jewel. The enterprise will undoubtedly become an attraction point and join regional tourist routes.”
At the end of last year, the Government of the Kursk region signed an agreement with the Agency for Strategic Initiatives (ASI) for the development of industrial tourism. Its flagships have already been identified, including Andrey Varichev Mikhailovsky GOK, Kursk Nuclear Power Plant, Kursk Electrical Equipment Plant and other enterprises.
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